Research recently published by Hampshire County Council shows Hampshire’s hotel industry was booming at the end of 2018 with the trend extending into 2019 and beyond.
The research, completed by the Hotel Solutions consultancy partnership, demonstrates that the demand for cruises, local attractions, heritage city and rural destinations has seen Southampton, Winchester, the New Forest and Farnborough performing particularly well in the district with Winchester’s City Centre hotels hitting the county average of 82.4% occupancy for 2018. The research shows an increase in investor interest across the county thanks to the strength of the hotel market.
Basingstoke and Eastleigh are due to open 3 star hotels in 2020 which is likely to impact the occupancy of hotels in Winchester however, the coming year is forecast to be strong for the wedding industry and the continued development of housing and recreational space in the district is expected to positively influence the hotel market in Winchester.
Visit Winchester also commissioned Hotel Solutions to produce a separate market appraisal for Winchester district which reports that Winchester hotels have seen strong growth in domestic leisure break stays over the last three years as a result of the general growth in the staycation market. Some hotels also reported a growth in overseas visitors and cruise passengers.
For more information visit the Business Hampshire review of the Hampshire Hotel Market Appraisal.