From the popular ‘My Blue Nose Friends’ toys to the recently launched helium bubble balloons, the shop really does have something to cater for all occasions.
Established in October 2011, the business has enjoyed rapid growth, beginning with a customer base of zero, developing into a thriving part of the community. Ever since its opening, ‘Best Wishes’ has endeavoured to support the surrounding area, demonstrated by its sponsorship of the local football team, and its card delivery service offered to residents of the nearby sheltered housing. It also played an active role in organising a Nativity at the town’s annual Christmas Fayre. In 2013, ‘Best Wishes’ was shortlisted to win an award at the ‘Retas’, otherwise known as the Oscars of the greeting card world! Held at the Dorchester Hotel in London, the event recognises the best of the greeting card industry, bringing together the outstanding retailers from across the country. Within 18 months of opening, the shop had been nominated as not just the best new independent card shop, but the best independent card shop in the Home Counties region. Despite not winning, to be amongst the five finalists in the category was quite an achievement for such a young business. It is clear upon visiting ‘Best Wishes’, that there is a clear understanding and knowledge of what the customer is looking for. Products have been carefully selected, and friendly and helpful service is guaranteed.